Right now, you're stuck in a loop.
You have a burning passion for your craft. All you think about is the next time you'll be able to get outside, hit the trails (or whatever your passion is), and do what you love.
But instead of doing that, you're drowning in an endless stream of work or killing yourself studying for school.
On Mondays, you're already looking forward to the weekend when you finally have the freedom to do what you want. But those two days go by too fast, and the cycle repeats itself over and over until you hit your breaking point.
One day you finally decide to take action and make your first attempt at making money online like everyone online says to do.
You spend all your free time grinding, learning about content creation, sponsorships, or business models, and then editing, optimizing, and consistently posting your content.
It's exhausting, but you know it'll be worth it soon.
But after six months… Nothing has changed. No views, no audience growth and no additional income like you were promised.
You watch others in your niche find success daily while you're still stuck between what you want and must do to survive. You feel like you're getting left behind and can't shake the feeling that you don't have what it takes.
So you default back to the "safe" path that you were on before:
And in 40 years, you’ll become the old guy who tells stories about how great they could've been if they had followed their dreams.
Deep down, you know you're meant for more...
But imagine this: One day, you wake at 9 a.m. with no annoying alarm. It's a Monday morning, and the sun is shining. You panic for a second, thinking you're late for work, but then reality hits you. You have nowhere to be this morning. You have complete freedom.
So, instead of rushing out the door, you decide to spend the morning out in the mountains. You turn on some music, make a quick breakfast, load up your truck and head out for the day with a smile.
Financial stress?
That's handled because you've built an invested audience and network of brands that support you. You aren't just getting views; you're building an authentic connection that gives your work meaning and makes people happy to invest in you.
Tight on time?
Nope. Your calendar is clear; there are only a handful of emails to answer and one video that you have to post in the evening. You aren't even worried about filming every moment of your day because you've set up systems that allow you to create the important stuff efficiently. Either way, you spent a few hours on the weekend getting that done for the week. You’re dialed.
Sounds like a pipe dream? This is real freedom. And more and more people are starting to live like this every day.
Monetizing your skills means more than earning extra income. It's about getting your time back, owning your life and using your advantages to live on your own terms.
Shallow influencers are replacing their income with zero skills.
This is the best news ever for you. If you have skills, you have an advantage.
As an added bonus, you don't need to use the same unauthentic sellout tactics that they do. But we'll get to that in a bit.
First, so I don't waste your time, feel free to leave this page if you don't relate to any of the points below.
Regardless of your experience level, The Evolutionary Edge will give you the clarity to start, the principles to grow and the frameworks to monetize your skills using social media, even if you have no prior experience (without becoming a typical infuencer).
An athlete gets internet famous from an insane viral video.
They assume (falsely) that their life has changed forever.
But a couple months later, after all the hype is gone, they're still dead broke, sleeping on their mom's couch. Depressed, and their dreams are dead.
If you study familiar stories like these, you'll discover their downfall was imminent.
Why?
Because they lack the fundamentals needed to duplicate, maintain, and, most importantly, capitalize on their social media success.
They had their 15 min of fame, and they weren't ready for it.
This was my story. 2 years ago, I was broke, juggling a shitty paying labor job with my pursuit of becoming a professional mountain biker.
I was doing everything I could to train and maximize my skills to compete with the world's best, but I also recognized early on that there was little money in my sport.
I saw content creation as the solution and made it my mission to monetize my skills.
One day, I went viral for the first time and started gaining thousands of followers per day. I finally had the chance to jumpstart my career. I had a real opportunity of a lifetime in my hands, and I fumbled it—hard. Because I had no idea what I was doing.
Today, I'm successful by any standard my past self could've held me to. I wake up when I want to, work on things that make me happy, and have 8+ hours of free time daily.
Most importantly (to me), I have total freedom to travel and ride my bike in places I used to dream of when I was a kid.
What you don't see between now and then are countless failed sponsorships, businesses, get-rich-quick schemes, and shameful calls to my old boss asking for my job back after yet another failure.
But those hard times taught me a lot.
Three lessons and realizations, in particular, changed my life.
1. You don't need to be an expert to get expert-level results.
Athletes only show their best 1%.
Most "experts" are just as lost as you.
Nobody is as good as they seem online.
If you have skills, interests, an area of expertise, and a few traits that make you moderately unique, you are already set.
But most people will screw it up.
The first step in creating an engaged audience is to post about what you're good at. Duh.
But this is where most people stop. And it's why they can never monetize and are destined to fail from the start.
What separates people who get stuck there forever from others who seem to have "overnight success" is their uniqueness.
This is where the real magic happens.
People don't follow brands; they follow other people.
By having a narrow focus and never being truly authentic, you're locking yourself into a losing battle with people who have had an established brand for years.
The only way to prevent this is to make your other interests and uniqueness part of your brand from the start.
Share your journey
Show your personality
Share your experiences
Show the hard times
Share your other interests
BE AUTHENTIC
Doing so is the secret to fast growth as a beginner. You'll quickly pass established people in audience investment (the most crucial factor in monetization) and grow your personal brand FAST.
As an added bonus, you'll eliminate all competition by default because you’re one of one.
Take me for example. I am a good athlete, but not good enough to get paid from my talent alone. I understood and accepted this early on.
What makes me unique is my ability to capture visually incredible videos, my unconventional take on making money, and my expertise in content creation.
By refusing to follow trends in my niche (mountain biking) and integrating these unique things into my brand from the start, I stood out from the crowd, pioneered my own niche, and never got compared to anyone else.
Plus, I monetized sustainably with an audience that actually cared about what I was doing.
No need for the "cringy", "sellout" monetization tactics that influencers use. And I did it all as a beginner.
You don't need to be an expert to learn. You don't need to be an expert to create. And you don't need to be an expert to achieve.
2. You don't need to give up the important things to succeed.
"You need to work for 12 hours a day every day to start building a brand you can monetize" Said no successful content creator, ever.
I've built complex, successful businesses by focusing for 2-4 hours daily.
You don't need to make content creation a full-time job or take massive risks to master basic monetization methods.
Polarizing content creators and gurus will tell you that taking unnecessary risks will make your dreams come true. This can be really dangerous advice.
You'll probably recognize this narrative.
They tell you to:
2 years ago, this set of beliefs was my life philosophy. I did everything on that list and more.
I've "quit" my job more times than I can count, cut off more friends than I'm willing to admit and spent so much time off my bike "working" (while my original goal was to work less and bike more) that it seems hypocritical.
The good news is that since I went through it all, you don't have to.
I started to make real progress when I finally accepted that I needed more stability. I went back to work and kept my job while I focused on building my brand part-time until I quit my job for the final time. And the rest is history.
Focusing on your progress for 2 hours daily will bring you monetary results (and freedom) faster than doing it full-time.
Here's the problem with the "burn the boats and quit your job" approach.
When I did it, I actually one-upped failure. After months of effort, I had nothing to show, AND I hadn't talked to my friends or ridden my bike the entire time. Sigh.
As a much better alternative, working two hours a day building and monetizing my brand allowed me to balance my passion, social life, regular work and content creation.
The best part? It afforded me time to think before making a potentially life-altering decision, a luxury I didn't have when I was unemployed.
I was living a "normal" life, but the goal and journey created so much focus and added so much novelty to my actions that I felt like a real-life superhero.
2 hours of focus for 2-6 months and a willingness to take small steps toward a clear goal. That's all you need.
This is the new "get rich quick" method. It's less glamorous, more certain and much safer.
You don't even need to sacrifice your weekends in the meantime ;)
3. Principals are the real "secret skill."
Instead of chasing views and numbers, chase a genuine connection with your audience. Your future self will thank you.
There's a good reason that most "viral social media" courses are labeled scams.
They sell you their magic “viral methods” they claim are the one thing that will get you views and get you paid.
Viral methods are proven to get you views. But views are shallow, and just the first step in the multi step process of monetization. By chasing views, you’ll have to compromise on the values and quality of your content.
In the long term, you’ll have a shallow, uninvested audience that has no real connection to you. And it’ll be impossible to monetize.
But it gets worse…
You might recall I mentioned earlier that after going viral for the first time, most people fail because "they lack the fundamental understandings needed to duplicate, maintain, and most importantly capitalize on their social media success."
What are these fundamental understandings you need?
They're called Principles and Systems.
The graphic below explains:
This pyramid and its layers contain everything you need to build an engaged audience that you can monetize.
If you try to skip over building the lower layers and jump straight to the methods (like most people do when they buy viral video courses), you'll be left with a weird, lopsided pyramid that's missing the most important parts.
And you'll need to default to sellout tactics to get any results.
After developing this idea, I bought several popular social media courses ranging from $50 to $1000 to stress-test my theory.
The results were shocking.
Of the 11 courses I tested, only 3 contained a system to help users understand and duplicate what worked for them.
4 mentioned a handful of ways to monetize at various levels of depth, and only 1 (the most expensive) had one module dedicated to basic marketing principles to help the user understand why they were doing what they were doing (which I was happy about).
Alarmingly, zero spent any time addressing the mind principles that build the core foundations that allow you to get predictable long-term results.
Most were blatant get-rich-quick schemes designed to profit off your dreams.
Okay, you get it; principles and systems are essential. But how does learning them benefit you?
Building from the ground up (vs. the top down) has the unique effect of decreasing the time it takes to grow your audience and start monetizing.
I learned method after method and failed at everything I tried for a long time. It was only through pain, trial and error and bank overdraft fees that I connected the dots to discover what I now call the principles.
Learn from my (and many other people's) mistakes. Build your foundation right the first time around.
You'll be able to start building a high-quality audience faster and more confidently without relying on the algorithm for views or money. Freedom.
Imagine living a life where your only concern every morning is whether to sleep in or go do something you enjoy.
You're no longer governed by someone else's schedule, so you can travel anywhere you want any time of the year without asking for time off (if that's your thing).
You have a solid, reliable income you've built with your understanding of the principles that only requires you to turn on your computer for a couple hours a day (to do meaningful work).
It's a simple life, yet everyone wonders how you sustain it. What they don't know is that you have an edge.
You already have your skills, a dream, and the desire to pursue it (if you've read this far). This puts you ahead of 99% of people.
The only things you're missing are the clarity to start, the principles that get meaningful results, and the systems to stay consistent, focused, and disciplined.
Combine these, and you'll be unstoppable.
You don't need to be a marketing expert, follow trends, master the "new algorithm," make content full-time or compromise on your values to make a fair profit and be successful.
How to discover your unique edge
We'll dig into what makes you different—your combination of skills, story, and passion, and turn that into your brand's core.
How to monetize sustainably without selling out
Monetizing doesn't mean landing empty brand deals or selling products you aren't passionate about. You'll learn how to monetize in a way that aligns with your values, whether that's through sponsors, business, or community.
How to create authentic content that stands out
You won't be posting random content hoping something sticks. I'll show you how to create authentic, valuable content that resonates deeply with your people so you build an audience that actually cares.
How to eliminate all your uncertainty
The Evolutionary Edge focuses on the simple things that actually make a difference (and not an overwhelming number of them, either). You'll be able to recall everything you learn and apply it to challenging situations with complete clarity in as little as 4 weeks (the course duration).
How to grow your audience and get paid as a beginner (fast)
I understand if you like fast results, so not everything in this program is focused on the future. I will share systems for you to get big wins and monetize while you learn without compromising the long term.
How to build an expert-level mind
I'll teach you how to build elite-level mental armor so it's unreasonable for you not to succeed. For a couple examples, you'll be able to:
Systems to make content creation seamless and 5x more efficient
Install my interconnected suite of easy-to-follow content systems and templates that have proven to make organizing and creating content easier, faster and more enjoyable.
YOU control the outcomes
Got a different vision than a simple life centered around your passion? Bring it on. I'll teach you how to use the principles to achieve any desired outcome (as long as you still have skills). Scale to $20k/mo? Travel somewhere new every week? It's all within your reach.
The outcomes can change, but the inputs always stay the same.
How to do it all with only 2 hours per day (without sacrificing the important things)
Balance is principle #1. With my low-maintenance approach to learning, you can maintain your baseline while building something new and exciting.
1-1 Teaching Each module of the Evolutionary Edge is tailored to your goals and personality so it fits in your life perfectly.
The Methods Get VIP access to a growing library of simple, outcome-based methods, ranging from video editing to sponsorship negotiation.
The Clarity Map Personalized roadmap with reasonable milestones designed to close the gap between where you are and where you want to be.
AI Course Assistant Ask questions or solve problems and get instant answers instead of waiting hours for manual support.
Full Profile Review Get a complimentary profile review with recommendations and instant action items to start growing your audience faster.
The Virtual Sticky Note Created so you never miss another genius shower thought again. Plus systems to organize and take action on notes more efficiently.
Genius Gems Complete list of the most valuable content, podcasts, books, and lectures I've ever encountered that will change your life (over time).
Expert AI Consultant Trained on the most credible information about content creation and other topics. Programmed to make your life easier.
Low-Maintenance Content Masterclass Learn how to create weeks' worth of content in hours.
The Life OS A fun way to organize and manage life + content creation in the same place so you don't have a million different productivity apps and calendars.
IPhone Pro Production Get cinematic, high-quality videos that grab attention using only the equipment you have in your hand.
The Infinite Inspiration System A system to never run out of good ideas and inspiration.
Tactical Time Manipulation Find time to be productive even when you have none to spare.
No Bullshit Accountability System This isn't for you if you have no desire to see things through. If you can't stay reasonably consistent, even with the low-maintenance approach, you'll be removed and refunded.*
$300 special gift upon course completion (If you see your goals through)
And a few more I want to keep to myself for now.
Because everybody has different goals and life circumstances, I don’t have a one-size-fits-all price for the Evolutionary Edge. However we have a broad range of curriculum templates that range in price and can accommodate anyone from huge teams to broke college kids on a budget. Book a call with me and let's chat.
Yes! Up until we dive into your custom designed program, there is no strings attached refund. If you decide it isn’t for you, no worries! You can read about the refund policy here.
Got more questions? Feel free to reach out via email or DM me @themarketbiker
Because everybody has different goals and life circumstances, I don’t have a one-size-fits-all price for the Evolutionary Edge. However we have a broad range of curriculum templates that range in price and can accommodate anyone from huge teams to broke college kids on a budget. Book a call with me and let's chat.
Yes! Up until we dive into your custom designed program, there is no strings attached refund. If you decide it isn’t for you, no worries! You can read about the refund policy here.
Got more questions? Feel free to reach out via email or DM me @themarketbiker
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